Frieda is a practising English lawyer and an ICF accredited coach specializing in Whole Person Coaching and Enneagram Coaching in the professional sector.
Prior to becoming a coach, Frieda held senior positions at Norton Rose Fulbright (Senior Associate), Louis Dreyfus Company (Head of Global Mergers & Acquisitions & Special Projects) and Eversheds Sutherland (Partner). She now operates her own international legal consultancy practice.
Frieda’s 16+ years of experience in the legal arena fueled her desire to support individuals operating in highly competitive and combative environments. Her coaching focuses on helping professionals tackle the myriad of mental health issues which arise as a result of working in such environments, so that they can adopt sustainable and healthy working practices whilst still achieving success in their careers and personal lives.
Frieda has coached professionals at all stages of their career; from junior/mid-level employees seeking recognition and career progression to Partners, Executives and C-Suite Professionals struggling with combining their traditional work roles with business development, team management and work-life balance.
In addition, Frieda passionately advocates for a change in traditional leadership practices adopted in professional working environments towards a more modern, people-focused approach based on good mental health and wellness practices.
Frieda has lived and worked around the globe (including the UK, Geneva, Dubai, Singapore, Japan and Hong Kong) and now calls Cape Town home.
When not working, you’ll find Frieda bending her way through a yoga class or trail running in the mountains, escorted by her three rescue dogs, Dudley, Roscoe and Charlie.
- Whole Person Certified Coach®
- IEQ9 Integrative Enneagram® certification
- Inner Life Skills® Enneagram Certified Coach
- International Coaching Federation® Certified (ACC)